GO-TO-MARKET PLANNING FOR A CONSTRUCTION PRODUCT
Market pathway for 3D concrete bricks
A summary of the business question and work undertaken by Uddip
THE CHALLENGE
What needed
attention
A new building product needed a clearer view of potential markets and the steps required to approach them
THE WORK
The work explored how the product could be assessed, positioned and taken toward potential markets
The engagement covered market pathway planning. It does not imply adoption, sales or other unreported outcomes
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